Major Samuel Nicholas, USMC in the American Revolution

Developing a Differentiated Product or Service and...

Strategic Plan Differentiation Strategy This strategy involves developing a differentiated product or service and marketing program such that the customers view it as being unique. Speedy Bike sales and Services focuses on top performance by focusing on important customer benefit value by a segment of the market. According to Kotler (1986 ), customers prefer products ar services with low prices. Speedy Bike Sales and Services intend to improve customer retention, to improve customer satisfaction and to increase the number of referrals by providing a less expensive, alternative form of transportation. The product here is differentiated from the competition providing value to the customer by enhancing the need to mitigate the issues of childhood obesity (Aaker, 1991). This strategy work best if There is more than one way to differentiate Speedy Bike Sales and Services offering from that of competitors and most of the buyers view the differences as having value. The customers needs and uses are diverse There are few competitors adopting the same approach Implementing Implementing this strategy requires unique resources and skills. It incorporates different organizational arrangements, control procedures, and inventive systems. The strategy requires marketing and information technology strategies and tactics. It requires strong marketing ability including superior coordination among functions in product development and marketing. It requires product engineeringShow MoreRelatedCustomer-Driven Marketing Strategy:1131 Words   |  5 PagesA REPORT ON Customer-Driven Marketing Strategy: Creating Value for Target Customers INDEX SL.NO. TOPICS PAGE NO. 1. Market segmentation 1 2. Segmenting consumer markets 2-4 3. Segmenting business markets 4 4. Segmenting International markets 5 5. Requirements for effective segmentation 5-6 6. Market targeting Read MoreDifferentiating Between Market Structures1692 Words   |  7 PagesDifferentiating Between Market Structures Using the virtual organization of Kudler Fine Foods, evaluations will be made to determine market structure and competitiveness. Kudler Fine Foods current strategic plan for 2003, marketing overview, and market surveys will provide information to evaluate how Kudler competes in its market and where its strengths and weaknesses are located. Based on the evaluation of Kudler Fine Foods an applicable market structure will be determined and the structures effectsRead MoreQuestions on Marketing1536 Words   |  7 PagesGive examples of how these benefits may be realize. The market develops from mass marketing and product-variety marketing to target marketing. In mass marketing, the seller mass produces, mass distributes and mass promotes one product to all buyers. At one time, Sony product only one type of television for the whole market, thus create hard selling. Product-variety marketing, the seller produces two or more products that have different features, styles, quality, sizes and so on. Later, Sony producedRead MoreLenovos Nature of Demand1533 Words   |  7 Pageslevel and marketing objectives. Additionally, pricing objectives should be explicitly stated because they have a direct effect on pricing policies as well as methods used to set prices. Lenovo has established and implemented a successful and complete marketing strategy by utilizing appropriate marketing channels and promotions to target its products to different markets world-wide at a competitive price. Based on different levels of consumers, Lenovo has developed differentiated products with differentRead MoreRetailing Lessons from Loyalty Programs Around the Globe954 Words   |  4 Pagesthe CVS Extra Care loyalty program and whether the program is a source of shopper insights that can be leveraged in multiple ways to be successful. The CVS Extra Care loyalty program was created in 2001 and is known in the United States as the largest loyalty-card program today. By developing the loyalty program CVS is able to identify buying behavior of their customers which enables them to create unique marketing techniques. CVS has created three target marketing audiences from the informationRead MoreCase Analysis Burger King1538 Words   |  7 Pages174 restaurants across 76 countries 60% of which are located in the US amp; 90% of its restaurants are franchised. By looking at the industry, we can see that Burger king is operating within the fast food hamburger (FFHR) category of the quick service restaurant in the restaurant industry. Sales for the FFHR has been growing rapidly (with a total of 30% over the last 10 yrs) (inspite the of the economy crisis of 2008) amp; anticipated to sustain this annual growth of 3% till 2015. Although beingRead MoreMepd953 Words   |  4 Pages1. The opportunities and/or gaps facing MEPD are: * MEPD has been unable to keep up with the competitiveness inside the telecommunication market because they have not developed new products to maintain and increase their operating margins. * The lack of communication and poor relationship between the different departments inside the company occurred as result of the changes in the division’s market and the management team. The natural differences between functional groups, the absenceRead MoreStrategic Marketing1098 Words   |  5 Pages Strategic Marketing Lauren Hartshorn Grand Canyon University: LDR 620 October 31, 2012 Strategic Marketing A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega Rojas (2010) is â€Å"to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission (p. 3). The strategic plan must include target goals consistent withRead MoreMkt/4211333 Words   |  6 PagesMarketing Research Amy Timpanaro MKT/421 October 28, 2013 Raj Bose Marketing Research Marketing research is an essential component for an organization to achieve success. A marketing strategy along with its components is what persuades consumers to buy a particular product or service. This paper will illustrate the areas where additional market research in needed for Kudler Fine Foods (Kudler) and analyze the importance of competitive intelligence, and analysis regarding the developmentRead MoreSwot Analysis : Tesco Plc1416 Words   |  6 Pages Throughout the last year, In comparison to Tesco’s competitors, the company has not been able to exceed their target and perform to their usual standard. As said by (Mintel, 2010), In 2009, Tesco went through a financial loss due to a number of products being recalled which also cause the brand of the company to be ruined. As said by (Research methodology, 2015), Tesco is extremely reliant on their home market as to the other markets around the world of which could be a downfall for the company

Meanin of Life Free Essays

Eric Boggs 10/29/2012 Martin Philosophy The meaning of life has been debated among many people throughout history. Different theories have been used to try and explain what our purpose is in this life. I’ve always heard from my parents that life is too short for regrets, and that there will be good and bad days. We will write a custom essay sample on Meanin of Life or any similar topic only for you Order Now However what is it that people strive for in life? In reality there is no right answer to this simple question. Some people strive for living life in the moment which philosopher Baggini can agree with. Others see religion as an important way to lead their life’s as Pojman could agree with. Some like Camus believe its â€Å"humanly impossible† to find the meaning of life. Ultimately people must find it in themselves as to their purpose in this life. Julian Baggini speaks of our purpose in this life that is more appealing than Camus or Pojman. Baggini has a teleological view on life meaning our purpose is looking forward to future goals and objectives. However Baggini doesn’t mean that our purpose is to succeed presently avoiding personal happiness to achieve a better future. An example he mentions is when people say â€Å" I can die happy now† because a lifetime fulfillment has been achieved. What is the purpose of life after achieving a lifelong goal, and in reality Baggini essentially says â€Å"Why not†. There is nothing to live for and the feeling of emptiness settles in as nothing will satisfy that lifelong achievement. Baginni says â€Å" the person who sacrifices too much enjoyment of life to serve the purpose of future wealth and security is thus making the mistake of overestimating the extent to which is future life will be better than the one he could have now†. Most people strive for a rich and fashionable lifestyle, but at what cost is someone willing to make for it. Baggini says what about this rich lifestyle is different than a person who doesn’t have these luxuries. Just because someone has a lot of material happiness doesn’t mean that person is happier. In my view I believe Baggini has the closet view on the meaning of life because living life for a nice future while taking advantages of life’s luxuries presently is a meaningful way to live. Personally I’m not a deeply religious person, but I do know people who value religion and incorporate their views in their daily actions. Pojman argues that religion specifically theistic religion gives meaning to life. Pojman begins by defining what it means to be free and autonomous; he refers being autonomous as being â€Å"self-governed† or freedom to make your own choices. Pojman points out autonomy is good if it serves a purpose. Whether it is doing good or bad it still serves a purpose towards life. Pojman pointed out to key points an atheist women had mentioned to him in the past. One being it is more important to be free than autonomous, and the second point being â€Å"Religion provides a grand meaning or purpose to live, but it does not allow humans to be free or autonomous† according to the atheist women. Pojman argues freedom can’t be understood apart from the notion of purposiveness. Pojman states in order to be â€Å"free† one has to† Act A, when you want to, in order to reach some goal G†. However Pojman looked into the bigger picture as to what this atheist woman was stating. Pojman essentially contradicts her statement with reasoning. Pojman says freedom and autonomy are often distant from each other, but in theism it is bound together. Pojman way of defining the purpose of life wasn’t as appealing to me as Baggini. Religion does play a role in aspects of people’s lives just not enough in my opinion for it to matter. Camus had different views from Pojman and Baggini because he believed life was absurd and meaningless. Suicide was a prominent idea that Camus commonly spoke of. Camus states that suicide was implying you were confessing that â€Å"its not worth the trouble†. He used an example of a man who killed himself five years after his daughter had passed away. The man simply was to emotionally instable to return to his normal behaviors. Camus had also mentioned absurdity which he defined a split in a man and his overall life. Camus explained that daily routine like working several hours a week and doing the same thing everyday will eventually come to a halt. The question is why? Why do eventually want things to change after having a stable routine life. Camus says this is weariness which possibly leads to the idea of suicide. If something abruptly changes such as death there are two options he implies. One being able to recover what is lost, or the other is suicide. He uses the example of Sisyphus which is a god that was condemned to the underworld. Sisyphus pushes a huge stone to the top of this mountain only to roll back to the bottom to do the process from start. Camus implies that this is a usual aspect in people’s lives where being stable and having a routine is sustaining until it collapses. I feel Camus implies what is the point of living such a life if it’s inevitable that tragedy will likely occur. I’ve had friends commit suicide and I’ve have often wondered if there was anything I could have done about. In reality I looked at it from Camus point of view as it provided them a way out and essentially tell me life is not worth living. There in so plan that says how one should live, but merely a reason to find a way to live. Baggini viewed life mostly in the moment as long as happiness and future endeavors were balanced. Pojman had the idea that religion played an important role in one’s life while Camus thought in the end suicide seemed to be the right choice if life became too difficult. Baggini in my opinion had the closet way in interpreting the purpose of life. Baggini explains that happiness in the present with balanced goals in the future should be a way someone should live. I certainly don’t want to wait ten years to live a rich lifestyle while family and friends slip away. Life is what one makes it, but the key is finding out what purpose do people find it. How to cite Meanin of Life, Papers

Prefatory Elements free essay sample

Why are abstracts and summaries the most important prefatory elements? * The abstract and the summary are a crucial part of a report as they may be the only section read by people at the executive or managerial level who must make decisions based on what they read in the abstract or the summary. 3. How does an informative abstract differ from a summary? An informative abstract is a concise summary of the longer work it abstracts. The informative abstract can stand in for the longer work in terms of telling the reader what points the longer work actually makes. That is, it is a mini version of the work and contains the essence of the information conveyed in the longer work. 4. The informative abstract and the summary must be able to serve as an essential key for the report. 5. What kinds of things can you put into appendixes? Appendix specific guidelines of APA style After finishing the general requirements we will now concentrate on those styles specifically needed when writing an Appendix. We will write a custom essay sample on Prefatory Elements or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Content of the appendix * The appendix includes addition information such as for example questionnaires, which would distract the reader in the body of paper. But as they also help the reader to better understand the paper they are listed in the very back of the document. Format * Each listed appendix begins on a separate page. Appendix Header * Below the earlier described ‘manuscript page headline’ the header of the appendix is centered.If there is more than one appendix, the appendixes are numbered consecutively with capital letters starting with A (Example: Appendix A, Appendix B, etc. ). If there is only one appendix no listing is being done.