Developing a Differentiated Product or Service and...

Strategic Plan Differentiation Strategy This strategy involves developing a differentiated product or service and marketing program such that the customers view it as being unique. Speedy Bike sales and Services focuses on top performance by focusing on important customer benefit value by a segment of the market. According to Kotler (1986 ), customers prefer products ar services with low prices. Speedy Bike Sales and Services intend to improve customer retention, to improve customer satisfaction and to increase the number of referrals by providing a less expensive, alternative form of transportation. The product here is differentiated from the competition providing value to the customer by enhancing the need to mitigate the issues of childhood obesity (Aaker, 1991). This strategy work best if There is more than one way to differentiate Speedy Bike Sales and Services offering from that of competitors and most of the buyers view the differences as having value. The customers needs and uses are diverse There are few competitors adopting the same approach Implementing Implementing this strategy requires unique resources and skills. It incorporates different organizational arrangements, control procedures, and inventive systems. The strategy requires marketing and information technology strategies and tactics. It requires strong marketing ability including superior coordination among functions in product development and marketing. It requires product engineeringShow MoreRelatedCustomer-Driven Marketing Strategy:1131 Words   |  5 PagesA REPORT ON Customer-Driven Marketing Strategy: Creating Value for Target Customers INDEX SL.NO. TOPICS PAGE NO. 1. Market segmentation 1 2. Segmenting consumer markets 2-4 3. Segmenting business markets 4 4. Segmenting International markets 5 5. Requirements for effective segmentation 5-6 6. 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This paper will illustrate the areas where additional market research in needed for Kudler Fine Foods (Kudler) and analyze the importance of competitive intelligence, and analysis regarding the developmentRead MoreSwot Analysis : Tesco Plc1416 Words   |  6 Pages Throughout the last year, In comparison to Tesco’s competitors, the company has not been able to exceed their target and perform to their usual standard. As said by (Mintel, 2010), In 2009, Tesco went through a financial loss due to a number of products being recalled which also cause the brand of the company to be ruined. As said by (Research methodology, 2015), Tesco is extremely reliant on their home market as to the other markets around the world of which could be a downfall for the company